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Happiness On The Way

TBWA Paris

This campaign is composed of a series of images that reminds people that the drive-through is a small moment of happiness when life can be rough sometimes.


All three form a smile as three cars are seen driving from some sort of disaster towards a McDonald’s.


In one, a tractor is escaping a UFO that is attacking its farm. In another, a family in a convertible flees a picnic that was swarmed by bees. A third sees a surf van driving away from a beach where a shark is currently swallowing a surfboard.


No matter what each driver’s day has thrown at themat the end states: “happiness is on the way”.

AD : François Claux

Copyrighter : Swann Richard

Illustrator : Chloé Azulay

Capture d’écran 2019-03-15 à
Capture d’écran 2019-03-15 à

Awarded as "best illustrator" by CB News

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