Happiness On The Way
This campaign is composed of a series of images that reminds people that the drive-through is a small moment of happiness when life can be rough sometimes.
All three form a smile as three cars are seen driving from some sort of disaster towards a McDonald’s.
In one, a tractor is escaping a UFO that is attacking its farm. In another, a family in a convertible flees a picnic that was swarmed by bees. A third sees a surf van driving away from a beach where a shark is currently swallowing a surfboard.
No matter what each driver’s day has thrown at themat the end states: “happiness is on the way”.
AD : François Claux
Copyrighter : Swann Richard
Illustrator : Chloé Azulay
Awarded as "best illustrator" by CB News